Quote:
Originally Posted by Cecil Terwilliger
I was actually kind of kidding and half making fun of chapters because I'm not sure that anything about their business model is sustainable except Starbucks.
But it's pretty funny to think that renting space to Starbucks really is why they are still in business.
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Indigo makes a little money on books but way more off of the gift stuff and toys. Look at the markdown section next time you're in there and you'll realize how much they make selling scarves or whatever at full price. I think the books are just a reason to get people in the store.