[OutOfTheCube]

Giampiero Parete, a chef vacationing at the hotel, called his boss when the avalanche struck, and begged for him to mobilize rescue crews because his wife, Adriana, and two children, Ludovica and Gianfilippo, were trapped inside, employer Quintino Marcella told The Associated Press.

"I am alive because I went to get something from my car," Parete, told medical staff.

Just horrible. Couldn't even imagine seeing that happen with my family inside.