I'd prefer a gift, but people seem to not be good at buying me presents. They'll say "Hey, what would you like for your birthday/Christmas?" and I'll say "Well, this thing or that thing" and then I get something totally different. Or sometimes I get a random gift and it's like, an outdoor survival knife or a compass or something (I am not outdoor-sy at all). I appreciate the thought, but a gift card probably would've been a better use of money.
So I suppose if you are confident in your gift giving abilities and know the person well, a gift is better. But if you suck at giving gifts and/or aren't sure, the gift card/cash option is much safer.
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