I don't know, I think it's kind of news when the PEEOTUS uses his personal Twitter account to help promote the businesses of CEO's who kiss his ass.
Unfortunately for LL Bean, it's probably going to go the other way with boycotts driving down their sales (does the CEO not realize people are avoiding being associated with Trump like the plague?). But yeah, kind of ridiculous for Trump to be picking companies because the CEO enjoys some orange ass to kiss.