Quote:
Originally Posted by CaramonLS
I'm saying it will probably affect how quickly people are willing to adopt it, yeah. Marketing and communication absolutely play a factor on if people are going to buy into a product or program.
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Wouldn't they slap Olympic athletes as the face of a well designed program or say Hal Johnson and Joanne McLeod. Who was the health minister when participation started and how good of shape were they in.
The person in charge of overseeing the development isn't necessarily the face of the marketing campaign.