I don't think it's common practice and really its just a pure embarrassment. "Hey, we're a big club, but we're not actually going to buy anyone here, so can you lend us someone good so we might have a hope of avoiding relegation?"
I do have some sympathy for the supporters. If that club loses Payet (and really he is so disinterested that I don't even know what you get for him), and gets relegated, is it the end? That seems overly-dramatic, but in all seriousness can they possibly fill that ridiculous venue for Championship football? It's a nightmare.
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