Quote:
Originally Posted by Table 5
2. Every brand should utilize colors that encourage a desirable reaction. The reality is that whether you believe it or not, colors have meanings and evoke certain responses. They might not always be overt or obvious responses, but they can be powerful. Yellows tend to suggest happiness and energy, reds suggest passion and aggression etc. If you don’t believe me, just look at the world around you. There’s a reason why you go to a hospital and find colors on the walls that are meant to soothe. Theres a reason the corporate world loves blue, or why many environmental products are tied to greens. There’s a reason why brands like Coca Cola will spend millions ensuring protecting the exact color of their red. It's because color matters.
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Couldn't have said it better myself. You wrote exactly what I wanted to say except you did it better then I ever could. Colour absolutely does matter and anyone who says it doesn't is kidding themselves.
At one point I too was on the ''I don't care about colour'' side. But earlier this year I sat down with a co-worker to work on a presentation and he gave me a lesson on the psychology of colours and whether I wanted to believe it or not, certain colours invoke certain reactions in people. Red is my favourite colour, but there is a reason you don't see it on advertisements that want to reflect tranquillity or calmness. Millions of dollars are invested by all sorts of companies worldwide to find the perfect colour scheme for their products. So again, colour absolutely does matter.
CPS can say all they want about black not mattering and it's not militarised. That's a load of horse BS. Their colour scheme was without a doubt precisely chosen to be that way to invoke a feeling of aggressiveness, stealth and power to those who come across it.
"Don't mess with us".