Their boarding plan sounds poorly thought out. No assigned seat, which means these passengers will end up in the middle seat 90% of the time. So once everyone boards and get settled, the aisle people will have to get up and let them in.
All airlines should charge per bag, whether checked or not. Passengers are allowed a small personal item, like a laptop bag, purse, or whatever that can fit under the seat if necessary, but you can still put it overhead. This would speed up boarding immensely.
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