Unlikely coaches or management will take the fine to make a comment. As we've seen over the past few years, challenges to Bettman or officials don't usually work. Coaches and managers *have* spoken out in the past, but little happens.
OTOH, the players can speak about it. Most of them make more than enough to cover any kind of paltry fine - and if the NHL gets nasty, the NHLPA is sure to step in. I'd have every player every day chirping the non-calls after the game. Eventually even the NHL will have had enough of it.
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