Quote:
Originally Posted by getbak
I am.
I'm not the one who posted this...
They were marketing the colour red for years before they wore red at home. If the NHL went back to whites at home full time, it wouldn't change anything about the marketing of the C of Red.
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Not really, actually. Red and white with gold accents were our colours in the 80s and early 90s, and there was, of course, the original C of Red beginning in 1986. But into the 2000s, black had largely replaced the red. In 2002-03, red was only an accent colour as our home unis were white and our roads black.
The NHL swapped the system in 2003-04 to make the dark jerseys the home uniforms. That presented an issue for the Flames, as it would have made the black horse head the primary home uniform. Thus, the redesign back to the Flaming C logo and a primarily red uniform. The horsehead was demoted back to alternate jersey. But at that time, you could still easily find all three sweaters at FanAttic.
After the 2004 playoff run and the commanding effect of the re-born C of Red -- nearly every team in the NHL and NBA embraced the idea and sought to replicate it -- the Flames began to deliberately and consistently market the "C of Red". So much so that buying the road whites is
actively discouraged - you won't find them on the shelf at FanAttic on game days.
The Flames don't wear whites at home because they aren't interested in undermining something that has become, far more than any point in our previous history, a core component of the franchise's brand.