It depends what it is. I will go pretty far out of my way to avoid GOT spoilers, because I stopped watching after the show caught up to the books a couple of years ago. It actually annoys the crap out of me when other media (say, late night TV) that I happen to catch a piece of decide to just spoil crap from HBO shows at random by making an offhand reference.
It helps if in conversation if someone brings up a TV show, they lead in with "do you watch (Show)?" or "Have you seen (movie)?" So as to give me the opportunity to say "no, don't spoil it for me though because I do want to watch it."
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"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
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