Quote:
Originally Posted by rain_e
Definitely large margins but they spend a lot on advertising/endorsements to sell the product.
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It's a lot like golf equipment that way. Huge marketing spend to push relatively minor modifications to products, billed as "technological breakthroughs". It's really unfortunate for hockey as it drives away youth participation because of the costs.
Unlike say basketball which requires a good pair of shoes that kids want to wear anyway.