Nike sold Bauer. And ditched golf products. Losing sports authority as a retailer in the US has hurt Easton.
The debtor can go through its contracts and leases and reject unprofitable or unfavorable ones. If they reject a contract, then the player in this case can become a creditor. I guess it comes down to if the company feels the endorsements are valuable or not. Fairfax has indicated they would pay 575m for the assets which I think more than covers the existing debt and would likely cover these contracts to some extent if the company chose to reject the contracts. Then the new owners would likely want to strike new endorsement deals. Not the end of the world at first glance.
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"Fun must be always!" - Tomas Hertl
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