[CaptainCrunch]

The bottom line is if your going to preach a message you have to at least have the illusion of living the message or backing the message.

Is it increasing awareness maybe? But on the other hand the problem with celebrity messangers that preach one thing and do the other is that they actually create a backlash against their movement.

I like to call it the Matt Damon effect.

If Leo had spent as much time bemoaning the disaster that is the cali oilfields or that massive methane leak instead of just focusing on the oilsands as a stooge for Tides and Rockerfeller maybe I would take him more seriously. Instead my first instinct is a guy that doesn't seem to do his homework, specifically targets something that's in the interests of US big Oil (Canadian production) floats around in a boat with a carbon footprint of its own that's probably 10 times my annual output in days. Has what about 7 homes. Flys in private jets.

so he sacrifices very little, does very little it seems, but talks about it endlessly like a door to door salesman.

and is in the thrall of groups like Tides and Rockerfeller which were part of the end game of the US energy production strategy.

So yeah, I don't take him all that seriously.

And its funny, because I think that we need strong environmental spokespeople that can lead the way.

I also think that in the scramble for the carbon industry that things like water and air quality are not the sexy causes anymore and are getting the short end of the straw for enviro dollars.