If you just reduce the amount of commercials after possession changes it would reduce the time tremendously.
Notice how in the first five minutes they don't do commercials after the first possession change of the game? But from then on out, pretty much every possession change consists of a commercial break. And sometimes if points are scored, there's commercials before AND after the kickoff. That's just dumb!
I remember there was one afternoon game the Broncos had a couple seasons ago I believe, where the entire first quarter didn't have a commercial break because an earlier game was in overtime. It was crazy just how fast the quarter took to complete.
If the commercials where limited to occur at certain points in the game clock like in hockey, it would speed up the game tremendously. Each quarter should have three commercial breaks at most. When you factor in pregame, 6 commercial breaks per half (12), and halftime, that's plenty of time for ads. You're still gonna see a bunch that repeat throughout the game.
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