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Originally Posted by RougeUnderoos
I don't get this "media empire" stuff. Has he said he wants to do this, or is it just speculation?
Appealing to a small subsection of people who find FOX News to be too mainstream is not a recipe for success. As big as his ego is, I don't see him willing to lose money (or being devoted enough to literally any cause) to keep going with this crazy "message" after he gets pummelled in the general election.
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His newspaper-owning son-in-law has apparently had discussions with media dealmakers about this, but I believe that's the only thing concrete beyond his hiring of a lot of people who make more sense for this plan than they do for an election campaign. Glenn Beck had a media company that was at least briefly making tens of millions a year but has recently been tanking. So if Trump is simply the next media brand in that ilk, that's still a significant market and potential revenue, with Trump having far better connections and a more recognizable brand than Beck. I don't think Beck really got any other notable personalities (at least notable beyond the fringe right echo chamber) on his network, but Trump could probably get a celebrity-apprentice calibre cast of b-list celebrity hosts.