I think one of the deeper motives/experiments that is beyond a theme park is about allowing the super rich to embed their consciousness into one of these androids, allowing them (and their loved ones) to essentially live forever.
This might be what Arnold did, and his consciousness is buried deep in Bernard (who is super obviously an android, right? Like so much so, I wonder if it is a red herring). Dr. Ford is the wildcard. We aren't sure how much he knows about the goings on or what his true motivations are. It would be a shame to cast Anthony Hopkins for a role that doesn't require just a little bit of menace...
<Wild Speculation> It would be cool if as the story unfolds, and as The Man in Black's motivations becomes clearer, we start to see him as the good guy. Maybe he is trying to unravel the mystery of the park to find out how to blame Dr. Ford for his father's (Arnold) death 30 years prior. This would also explain why The Man in Black has all sorts of freedom to do whatever in the park: because he's 'family'.</Wild Speculation>
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