Quote:
Originally Posted by Erick Estrada
I suppose someone has to pay the price when profits drop 50%. I expect things will get worse for Rogers before they get better as they can't escape that NHL deal and viewership and advertising will never increase to large enough numbers to make that deal worth it for them. There's a price to be paid for being stupid and that deal was stupid the day it was announced and is even stupider today.
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I think the big three (Rogers, Bell, Telus) will all be hurting and bleeding money for a long time. They are in a sector that really doesn't have that much intrinsic growth and basically they just keep stealing customers from each other by offering attractive "new customer" deals. The general population is watching less tv and the subscriptions are declining as well as prices.Advertising on tv is a tougher sell now because of less viewers and because PVR and on-demand video is allowing consumers to skip the ads. The mobile market is pretty saturated as most Canadians now have mobile phones. I don't really understand where these dinosaurs expect their growth to come from.