Quote:
Originally Posted by bettman
Strange. I hear World Cup of Hockey was a financial success. Also heard Hockey including playoffs earned over 300 million in advertising sales. Game Centre Live was over 150 million. They had over 7.5 million watch their products on Saturday. Btw. David Shoalts works for Bell-Globemedia. Who of course works alongside TSN. Ah, can't let the facts get in the way of good gossip.
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Rogers said they had to give a ton of free advertising away during the playoffs because the ratings didn't hit the targets.