Quote:
Originally Posted by Table 5
While there are always terrible agencies and designers who push bad work, in my experience most of the time when you run into situations like this, it's because of something on the client side of the equation.
There is always someone who sets expectations or approves directions on the client side, and if that person is out of touch or ill-informed, it can be a massive road block. That one person not only decides which design agency gets to tackle a project, but also is the gatekeeper of whether ideas get pushed through or not. The Flames tend to be run by old conservative men with roots to the energy sector...that's not typically a demographic known for progressive design sensibilities.
In terms of them seeming out of touch, it's probably because someone (ie a Ken King type) is asking for work that is inherently cheesy or conservative (this is where we see things like cowboy boots on skates), or there are too many people involved that results in watered down product.
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I watched this unfold first hand last year.
74 year old man dictating the design and content of a website for a company that does millions of dollars in sales a year.
I was embarrassed for the marketing company, but they made out like bandits on the contract that eventually ended up going nowhere.