Quote:
Originally Posted by Bingo
I just don't get choices they've made over the past few years. Is it the Flames themselves? Design companies? Lack of focus groups?
|
While there are always terrible agencies and designers who push bad work, in my experience most of the time when you run into situations like this, it's because of something on the client side of the equation.
There is always someone who sets expectations or approves directions on the client side, and if that person is out of touch or ill-informed, it can be a massive road block. That one person not only decides which design agency gets to tackle a project, but also is the gatekeeper of whether ideas get pushed through or not. The Flames tend to be run by old conservative men with roots to the energy sector...that's not typically a demographic known for progressive design sensibilities.
In terms of them seeming out of touch, it's probably because someone (ie a Ken King type) is asking for work that is inherently cheesy or conservative (this is where we see things like cowboy boots on skates), or there are too many people involved that results in watered down product.