Quote:
Originally Posted by cam_wmh
Doesn't work what way? They aren't concerned about how their brand is perceived?
Thanks tips.
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a. No, I don't really think CNRL, for example, is overly concerned about how it's brand is perceived. How do you think it would possibly have an effect? Is Joe fan going to track where the CNRL product is refined, transported and then sold on a retail basis? Does the average fan or city taxpayer even care about Murray Edwards' CNRL stake when thinking about the team?
b. You referenced oil and gas as the core of the Flames ownership. It's a big part but hardly everything.