Well he did say that people need to "eff insurance companies" and admitted that he thought it was fraud, so I'd say it wasn't your typical Kijiji tactic.
The only reason I can think of why people might actually not think this is fraud is because they hate insurance companies.
If someone made up a bunch of low priced adds for something you were selling in an attempt to make you think yours was worth less/would be harder to sell, would you think that's an honest way to go about negotiating?
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