This Dave guy is undeniably talented. This doesn't mean he has good taste. He doesn't. Luckily for him, neither does his target market, which is why he's so successful.
The pendulum will swing the other way eventually. Younger goalies will eschew these overwrought, unrestrained designs and opt for something cleaner and more minimal. If Dave is the marketing genius some apparently think that he is, he'll adapt and maybe drop the DAVEART XXFX Glitter and trade his heavy metal gradient font in for some Futura or something. I doubt it though. Even if he doesn't adapt, someone will be buying. Ed Hardy still exists, after all.
Just went to his website and the header says "Welcome to Enter the World of DaveArt". English isn't his first language, which maybe explains his no good tagline.
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