I really do believe that the Olympics opens the world to best on best hockey, people that would never otherwise watch it, and turns them on to watching and/or participating in the sport. I honestly think that 2002 Salt Lake and 2010 Vancouver created whole new generations of fans and players in the United States. It's the premier event of a world-wide sports competition.
I don't think this has the same appeal. People who like hockey will watch it. People who don't normally follow hockey have absolutely zero idea that this is happening.
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