I would think Gaudreau has more endorsement opportunities as both a face of American hockey (which he is/will be) and a star in a Canadian market.
All companies in the US have to do is put him USA colors instead of Flames and Bob's your uncle.
Plus, he's going to make most of his money off of his Johnny Hockey branding IMO. I see full gear set ups, sticks, skates, the whole nine yards. It's a great brand name.
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