the industry fell asleep and let environmentalists take control of messaging of their product. Now they are playing catch up and may not actually be able to catch up.
That said, I still think what Earl's did was garbage and in poor taste, with a deliberate attack on Canadian ranchers. I don't buy the apology from the CEO and I think he'll say whatever he thinks he can as part of damage control.
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"OOOOOOHHHHHHH those Russians" - Boney M
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