"Promoting beef that is free of hormones, antibiotics and steroids is a major concern for the beef industry, which is losing market share in Canada in retail meat sales. Ranchers
use these substances to increase the size of the animals, reduce the amount of feed required and help animal welfare by fighting off diseases, among other reasons. Without them, the industry fears production will decline and
beef will become a luxury item only affordable for the wealthy."
That is already happening, Beef is really expensive already.
Also I don't think A&W burgers are as good as they used to be. I find the burger has very little taste.