The article actually mentions the soap operas thing. It is hilarious how obsessed brazillians are with soap operas.
Quote:
A quarter of the entire population watches the evening telenovelas — Brazilian soap operas — which broadcast at 6, 7 and 9 p.m.
The network almost never pre-empts them. Not for elections and rarely for anything else.
"They did this only to show the (Olympic) opening ceremony," Brazilian TV critic Mauricio Stycer told CBC. "It was huge. It was really exceptional. Globo is very afraid of not showing the most popular telenovela."
And it has not interrupted those programs for any sport. Events are happening, but Brazilians can't see them live — frankly, they prefer the telenovelas to the Olympics anyway. So the late start for key events, which benefits NBC, doesn't hurt the Brazilian audience.
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