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Old 08-12-2016, 11:26 AM   #162
Bandwagon Surfer
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Join Date: Apr 2009
Location: Oakland
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Quote:
Originally Posted by Tron_fdc View Post
Sucks that we need to be so politically correct.

Nothing wrong with the LV Familia IMO. Shout out to the Vegas roots.

Vegas desert holes
Vegas Laundry
Etc
What does this have to do with political correctness? I think the whole political correctness thing is overblown. Thinking that there is some politically correct conspiracy behind this is a fantasy. There are much simpler explanations: these decisions are about money and only money.

This is why we get generic team names. Owners want to choose a name that really has no meaning so that they do not eliminate any potential consumers. With a generic name they can then build their brand on top of it, controlling what that brand becomes. They can groom their team's brand to try and only have positive and widely agreeable aspects to it, making it easy for a wide portion of the population to relate to their brand and incorporate it into their personal identity.

Names that come with a preexisting meaning, come with obstacles to fan adoption. People already have ideas and feeling associated with it, making it harder for the team to own and control the brand. When portions of the population find a name objectionable, it means that by choosing that name they have eliminated a portion of their potential customers, reducing their audience and the money they can make.

Joke team names are the worst kind of names with a preexisting meaning. They may be fun to talk about, but choosing one would be an incredibly bad financial decision. People who do not find the joke funny will not relate to the team, eliminating a lot of potential comsumers off the bat. Then as the joke ages and gets stale, it will become even more of an obstacle to consumer adoption. The team is left with a constant uphill battle trying to convince people to get past the name.
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