Quote:
Originally Posted by btimbit
Really goes to show the importance of good marketing. If they had simply said "We're switching because we believe this is a better product" I think the backlash would have been much, much smaller. But hiding behind all that humane bull#### was exactly that, bull####.
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That would still have failed because "American > Canadian" is never going to sell in Canada, but the outrage would have been much lower, that's for sure.
Could you imagine being Earls' (hopefully former) marketing firm though? This will look great for future potential clients: "Successfully outraged our client's customers and offended a nation's industry, resulting in a 30% plunge in sales. Hire us to represent you!" This is on the level of "Mr. Wendy, unofficial spokesman" in the annals of marketing failures.