Small bump, just purchased a new 2017 vehicle.
First of all, big thanks to all of you who mentioned Unhaggle as it was my prime negotiating tactic and one that worked so, so well for me. Note, I am not a great negotiator by any measure, but I love a great deal and I was willing to go the extra distance to get what I wanted at a fair price.
I went to a dealership up North to get an initial quote after doing a lot of research on a mid-sized cross over SUV and was told, "this is by no means the final price and we will do what we can to get your business."
Great.
I went on Unhaggle right after and saw that the MRSP listed was almost $4,000 less than what the dealership listed! I know they can charge whatever they want but it wasn't even close. I just think about some poor sap walking in trying to get a good deal, but doesn't even realize how much the dealership is killing them. Remember, this is just the MSRP, not even including any rebates or discounts.
One of the best things included with your Unhaggle report in addition to giving you COST (price of what the dealer pays for the vehicle) is that there may be employee's that can help act as an unhaggle authorized Agent - basically someone at a dealership who can help negotiate the prices you're given on Unhaggle. After I got my Unhaggle report, an authorized agent called me, within 5 mins. I was expecting him to give me "the longest speech of my life" but the whole call literally took 5 mins. Without any ass-smoke-blowing, gave me all the numbers straight up. EVERY SINGLE ONE with a total price to the cent. I ended up paying less than that but that comes after.
I went back to the first dealership and told them the price, to which they emphatically said "take their offer, we can't beat that." I went to two other dealerships to get them to get the best price but in the end, the authorized Unhaggle agent was the best. I basically got COST + 2%, essentially the cost the dealer pays for the car, plus 2% dealer profit. The Unhaggle agent said that even though the Unhaggle report suggests negotiating with dealers between 3% to 7% above COST (which indeed it does), he wanted my business and 2% was good enough profit for him. He then started throwing in extras and shaving off that profit margin smaller and smaller when I told him I shopped around at the other dealers. In the end, based on his numbers he is making just enough to cover his salesman, plus about $100 profit; I'm naturally a sceptic, so I don't think what he said is actually true as I think he will get some sort of kick back from the car maker, but his reasoning was that they were a new dealership, with a new massive facility and they wanted my business for the CUV and for future service more than anyone else in the City. As a result, they were willing to eat the costs of a lot of things.
In the end, I paid about $3,000 less than the very first quote I got AND that includes a winter tire package, two extra years of extended warranty, exterior/interior/undercoating, 5 piece 3M protection, etc.
I hope my experience can help someone else out down the road as I have only bought one new car prior to this one. I wish I had someone show me Unhaggle prior to that, plus understanding how the process works. It literally saved me thousands.
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