Quote:
Originally Posted by CorsiHockeyLeague
I wonder if the campaign itself is spreading rumours of a potential train wreck to get people to tune in and simultaneously lower expectations to a point where even modest praise sounds like the best that could be hoped for.
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I think this is a real possibility.
I would be advising a similar strategy if I was involved.
Over promise and under deliver the crazy. Get the hype train to leave the station.