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Originally Posted by Strange Brew
Re: highly valuable endorsement deals in large American markets. Is this really true? Does Doughty make big endorsement money in LA? Tavares in NY? It's an honest question but I rather doubt it personally. I think those guys are pretty invisible in their cities.
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I would agree. My guess would be that players (in general) make way less in US cities on endorsements than they would in Canadian, with playing for the Leafs or Canadians being far and away your most lucrative options.
Only exception would be players that literally become bigger than the game, then your fame makes you better off in the US to cash in massive national deals. However, I don't think that's happened to a hockey star since Gretzky and Lemieux. Even though Crosby is as great as he is, he hasn't risen to stardom in the US where I think he's making more by being in a US market........although I will say he's big enough that not being in Toronto likely hasn't cost him anything north of the boarder either.