Quote:
Originally Posted by Textcritic
I have seen this list, and also see that some of the highest ensdorsement contracts are offered by Canadian companies to players playing in the USA (Bell, Sportchek Canadian Tire, Tim Hortons et al.). Again, I don't believe there is a clear connection between local market and endorsement earnings.
What the hell does this even mean? What is a "Johnny Hockey" style of marketing?
Yes. What is your point?
No, I would not argue that. And the reason is that I see no indication that local market translates into an increase or decrease of endorsement earnings. Most of the endorsement deals earned by NHL players are actually quite small relative to star athletes from the other three of the "big four" NA leagues, and this is because hockey's market share in the US is also much smaller. In short, I don't believe that enough Americans care enough about hockey to make nationally specific US deals worth much money, especially compared to Canadian branding.
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Your attack style of posting has become tiresome. No need to reply as I have put you on my block list... Well I tried to anyway,... I will have to not reply to your posts