Quote:
Originally Posted by ricardodw
Here is a list (looks to be from 2014) that shows the top 12 endorsement earnings by NHL players; all 12 from US markets. |
I have seen this list, and also see that some of the highest ensdorsement contracts are offered by Canadian companies to players playing in the USA (Bell, Sportchek Canadian Tire, Tim Hortons
et al.). Again, I don't believe there is a clear connection between local market and endorsement earnings.
Quote:
|
Sid the Kid is the leader and and the only one with a marketing strategy "Johnny Hockey" style.
|
What the hell does this even mean? What is a "Johnny Hockey" style of marketing?
Quote:
|
McDavid was getting $250k / year as a junior from CCM and they upped that to 1M / yr for the next 5 years.
|
Yes. What is your point?
Quote:
|
You would argue that the star of Team USA would not make more in endorsements in NY, Boston, Philly or Chicago than in Calgary?
|
No, I would not argue that. And the reason is that I see no indication that local market translates into an increase or decrease of endorsement earnings. Most of the endorsement deals earned by NHL players are actually quite small relative to star athletes from the other three of the "big four" NA leagues, and this is because hockey's market share in the US is also much smaller. In short, I don't believe that enough Americans care enough about hockey to make nationally specific US deals worth much money, especially compared to Canadian branding.