Production definitely has a hand in it too. The show is popular on social media, of course they want labels and alliance names so they can hashtag and promote it. They wouldn't have confessionals with each team declaring their team names if that wasn't what they were aiming for. It's cheesy, but that's why I love this show.
I do prefer the older seasons where the show did feel more raw and real with less scripted diary rooms, but it'll never go back to that style.
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