Quote:
Originally Posted by corporatejay
I would argue that Pride being "cool" with capitalists and politicians is a good thing. If associating yourself with the Pride brand is mainstream enough that you are better off supporting it than not, that means we've turned a huge corner.
How can that be a bad thing? I mean, isn't that the ultimate goal? To be exploited as consumers like the rest of the us?
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Not for those wanting to maintain a unique identity that doesn't situate queerness in heteronormativity and capitalism. I think there's also a concern with sincerity when a lot of the companies who show up at Pride don't bother marketing towards the community for the other 364 days of the year, but that one is just a hunch on my part.