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Originally Posted by Gaudfather
Despite how badly Detroit wants Stamkos, I don't think there is any doubt that he ends up in Toronto. While contract terms will likely be fairly close regardless of who he signs with, his endorsement value will be spectacularly higher in Toronto than any other market. That's why I 'm putting my money on the Leafs winning this one.
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No. It will not. This is such a tired myth.
Stamkos is already the #3 most highly compensated NHL player in endorsements. Sidney Crosby is #1, and earned $4.5 m in deals with Reebok, Gatorade, Rogers Communications, CCM, Tim Horton’s, Upper Deck, Verizon and Frameworth. Virtually all of the "big-money" endorsement deals are offered by national and multi-national corporations, and none of them seem to care where any individual player plays. How many local Toronto companies are going to be lining up to sign Stamkos to push product for +$1.0 m per year? He already has big deals from Nike, Bauer, Coca-Cola and Tissot watches. Are any of these companies going to suddenly pay him more money because he wears a Maple Leafs jersey? Will all the Ford dealers in Southern Ont. pool their resources to make Stamkos the highest earning NHL star? No way.