It is quite possible that people don't fully understand what creationism is. Quite often you'll see an article of creationism vs evolution, without reading the article, which is very common, one may say, "oh, well I believe in God and that God created us, so yeah, I guess I'm with creationism."
If somebody merely did a google search for "definition of creationism" they'll see this:
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the belief that the universe and living organisms originate from specific acts of divine creation, as in the biblical account, rather than by natural processes such as evolution.
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Then they would think "Oh, well, yes, I believe God created us, so I'm for creationism."
If somebody were to delve a bit deeper, they'll see that there is much more than what appears on the surface of what they think that word means or what it all stands for beyond God creating Heaven and Earth.
So, I can fully see why 35% is a higher number that what many people expect it should be.