Quote:
Originally Posted by Cleveland Steam Whistle
I agree with you that MCDs is simply trying to provide better service to their customers, but you are fooling yourself if you don't think those screens come with the benefit of reducing the required staff to take orders, long term. Faster convenient service is what a MCDs customer cares about, they care little about interacting with an actual person and no longer require cash for a transaction, so MCDs has figured out a better way to provide to their customers, that will also save them money in the ability to need to hire less people to run their business, at least in store.
Same with my new favourite toy the order feature on the Starbucks app. They are just meeting customer needs, but the more people that use that app. the less order takers they will need to hire long term.
|
I know the owner of the High River franchise and a few of the employees. Nobody has lost their job or had their hours reduced because of the Kiosk system. More employees are now prepping your food or prepairing your drinks. McD's has also added another lane to their drive through to speed up service that requires another employee.