The parents didn't ignore anything, the sign said 'no swimming' the kid wasn't swimming, he was standing in a foot of water next to his dad on a man made beach put in by the hotel, why in the hell would anyone think wading on a man made beach would be dangerous? the very existence of the beach, put in by the hotel, negates that assumption
Disney didn't want to reduce the attractiveness of its resort by scaring people with 'danger alligators' signs because then they might go to some sea side hotel where you could go for a swim.
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