The biggest question is what do you have now, and what do you like/dislike about it?
In reality the difference between Apple and the higher end Android phones is like Coke and Pepsi. There are subtle differences but at the end of the day they are so similar.
The single biggest reason I picked my iPhone over a Samsung Galaxy was the Find My Phone and Find Friends apps. Most of my friends have iPhones, and for my family the find my iPhone works better than anything I had used for Android. Having a teenage son it is helpful to be able to know where he is without having to call or text him (bother him.)
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