Quote:
Originally Posted by New Era
The reason the whole CalgaryNext concept was so poorly received was because there was no disco ball. Had the presentation been made with much better renderings it would have been better received. If the presentation had 3D holograms and sharks with "lasers" this would have been a slam dunk and it would have been a rush to get shovels into the ground. It is amazing how little imagination people have and how they can't visualize what the bigger concepts look like. I think the Flames over-estimated the sophistication of their audience and that put them behind the eight ball.
Not enough sharks with lasers. We saw how the needle moved when the latest renderings came out. The support would be there with a better presentation.
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Putting aside your patronizing tone for a minute... The Flames "over-estimating" the "sophistication of their audience" was a huge, critical error. They're trying to sell taxpayers a nice new building. Does Toyota overestimate the sophistication of their audience when they try to get them to buy a new Lexus? No, they spend a metric butt-tonne of money to make people think they can't live without them. They don't just snap a couple of shots with their blackberries and list the cars on kijiji.
The hard numbers can be debated until the oilers make the playoffs, but KK effed up big time on the sales job. He should have removed the choice by making it emotional, not rational. He didn't need laserbeams, but something professional would have certainly helped. Just because you seem to be above the power of advertising doesn't mean the rest of us are.
Those who have sold things understand this just as those who have negotiated things understand that KK's initial request was higher than what he was expecting to receive.