[Finger Cookin]

Originally Posted by troutman

I noticed that the table does not include SW Ontario. Between Windsor and Guelph, with London in the middle, there are 3.4 M people.

https://en.wikipedia.org/wiki/Southwestern_Ontario

Since the media markets listed are Toronto-Hamilton, Kitchener-London, and Barrie, most of those 3.4M (or 2.5M, that wiki article is wildly inconsistent) people are likely accounted for.