I can appreciate some of this, but business users do not like forced upgrades. It's extremely disruptive. The other thing is with Apple and Android, people are aware that there are updates available and what the new features are, and in general people are clamoring to get the newest flavour of iOS or Android. This wasn't going on with Windows 10. I can understand after the flop of Windows 8, those people would want windows 10. But those users with Windows 7 are pretty content with the operating system they have.
I guess that is maybe a defining traits about Windows users is expecting stability. Especially, especially the business users and we live in an age where people know if there is an update available and can make an educated assessment of whether they want to upgrade to a newer version of the OS or not. That's fine if MS doesn't want to support Windows 95/XP/7. It happens to lots of software over the years. It just seems like an odd ploy by MS and in an era where people are becoming more protective of their privacy and security, the optics don't look good.
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