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Originally Posted by polak
I get why Cancon requirements were needed before when it was impossible for Canadian entertainment to compete to what was being pumped out by the major conglomerates in the US but today?
For music the internet has totally taken care of this issue on it's own. It's as close to a level playing field as you can get. Sure, major labels in the US might sign most of the big artists but those big artists are coming from all over the place these days thanks to youtube and soundcloud where a good song can spread like wildfire regardless of if the producer or band is from LA or Calgary or from Iceland. There's no longer a need to force content providers to look at Canadian acts, if the Canadian acts are good enough, they'll get noticed.
For movies and TV, there's no money in it. Unless you're going to turn the CBC into the BBC and actually give them a budget, stop trying to force poor canadian content down our throats. It's almost embarrassing how bad some of it is. The discovery/nat geo canadian shows mentioned earlier are really the only Canadian tv shows that aren't terrible.
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This isn't about actually accomplishing anything of merit. It's about funnelling cash back into the 'National Film board' type Montreal crowd that has been neglected over 10 years of CPC government and the passing of time that made them irrelevant.
In my opinion the horses have left the barn well over half a decade ago and the Canadian population that has become accustomed to consuming their music/TV/Movies regardless of nation of origin on demand for reasonable prices. Messing with that in a serious way either through taxing Netflix for a serious amount or messing with the availability of non-Canadian content on music subscriptions could have massive political repercussions on the Liberal party (especially as it considers young people a core part of their base).
I anticipate that when this is all said and done a buck a month surcharge will be applied to TV/Music/Movie subscriptions and combined with 'must carry' regulation for a certain amount of Canadian content to be 'available' on these services will be the end result. For the consumer it will mean there will be an increase in cost and heaps of Cancon they won't click on or dare listen to, but the special interests will be appeased.