The article also suggests that they made a profit by selling it to networks across the world before a single episode was aired.
And that was before it got so popular.
It sounds like a lot, but in reality it isn't much considering the end cost, and how much airtime they are getting.
In the end it will be approximately 80 hours of film, 96 episodes, and if each episode would average out to $10 million cost, it would cost them less than a billion dollars to make. Nobody is sure what they are making per season, but given that there were over 1 million illegal downloads of the episode 1 of season 6 in hours after it was aired, it has to be a lot.
Of course, if there was a way to turn those 1 million downloads into a revenue source....
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