Quote:
Originally Posted by curves2000
I know this seems a little off topic but something I have always wondered about in Calgary.
Anybody else notice we don't really market our players very heavily in Calgary? I am referring to endorsement deals with local business's, billboards, restaurants, car dealerships, TV commercials etc.
I know that there is SOME of that that goes on with the likes of Gio (ATB Financial) Bennett (Glenmore Audi) to name a few but I have always found Calgary a little light on that type of stuff compared to other markets.
Edmonton and area business market that tire fire up north like crazy. I see lots of marketing for players in the Vancouver area with the likes of the Sedin's, Bo Horvat, Bobby Lou when he was there etc.
Toronto and Montreal are obviously unique but even some US markets go all out on their players and stars too.
I can't pinpoint if its a culture thing in Calgary or something where we like our local hockey hero's a little lower key. It's not just the current crop of players like Gio, Johnny, Monahan etc even years ago when Iggy was one of the best players in the world and had HUGE marketing potential.
It's not like the business community has historically had a lack of marketing funds although that has been lower the last little bit.
I am not complaining but just stating an observation I have seen compared to other cities, even cities where the NHL isn't #1.
Thoughts?
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The issue is that no one can afford to run these "lower level" endorsement ads on network tv very often anymore, especially during games. You don't often see local business commercials on TV anymore either which is directly related to the increased cost of productions and ad space.
Only the big fish can afford to float marketing budgets that account for ads like this these days.