I think part of the problem with a lot of natives not being offended, is that they've been poorly educated on the subject. Another explanation is their great twisted sense of humour.
Myself I'm offended or embarrassed when I run across these logos and made up scenarios of native, music, dancing, dress or whatever. The drum is a sacred part of natives life and anyone understanding this would be offended when used at a sporting event.
Sure there are other problems first nations face but this is one that is easily solved and is in your face offensive.
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